I'm writing to express my highest level of enthusiasm for Jeff Salgado! Jeff recently sold my condo in San Francisco and made this the most painless and efficient experience I've ever had in the Bay area real estate market. Jeff is truly a professional and every aspect of the entire process from preparation to listing, selling and negotiating details were handled beautifully.
When I initially considered listing my condo for sale, I had interviewed several agents but received very confusing and often contradictory information as to how the process would unfold and how long my property would take to sell and what was needed prior to listing my unit. A friend who recently worked with Jeff had raved about him and strongly recommended that I talk to him. Jeff immediately gained my confidence as he demonstrated a very sophisticated knowledge of the San Francisco real estate market and I began working with him immediately. His knowledge and experience are unparalleled and he not only provided excellent advice on showing my unit but also in establishing the appropriate asking price and consequently I received multiple offers over asking price within 24 hours after the first showing! Thanks to Jeff's thorough knowledge about issues pertaining to selling condos as well as single family homes, he managed to help me navigate through all the necessary paperwork and personally ensured that all the buyers' needs were also being addressed in a timely manner. It was a pleasure to complete the entire process without any last minute surprises. I cannot recommend Jeff highly enough!
This letter is to serve as a letter of recommendation for Mr. Jeff Salgado of the McGuire Real Estate Co. I consulted Jeff prior to the sale of my property in the Noe Valley. At the time, I had consulted with other agents in an effort to get a wider information and knowledge base of the state of the real estate market. From the first meeting, Jeff was extremely informative and helpful in explaining the ins and outs of the real estate process. He was very patient in answering all of our questions, and very thorough in his explanations. The sale of a piece of property can be a very stressful and emotional step. He exuded a tremendous confidence, which also helped put my mind at ease with his plan of action, and I felt I had to look no further.
I proceeded with the sale and, throughout the process, we were always kept informed and updated on a daily basis. We knew who and what was involved in every step of the process of prepping the home at all times, and were extremely pleased with all of the work that went into the prep of the home. We were very impressed with every outside contractor and designer that partnered with Mr. Salgado throughout the process, and when the home was ready for listing, we could not have been more overjoyed with the outcome and the exquisite look of the home.
Upon entering into contract, Mr. Salgado again helped with every step of the escrow process, and demonstrated a superb level of professionalism all along. He thoroughly explained every document, inspection, signature, and contingency involved in the transfer, and he remained by my side until the last day of closing and transfer. Throughout the entire process, from beginning to end, Mr. Salgado showed an exemplary level of reliability and accessibility as well, always being readily available for any and all questions and concerns at a moment's notice. I can truly say that it was a joy to work with such trustworthy, capable, knowledgeable, and confident agent as Mr. Salgado. He sets the standard very high, I fell, for what an agent-client relationship should entail. I would highly recommend him without question, and have nothing but gratitude for all of his help and assistance in the sale of my home.
Thank you for your truly amazing and professional customer service in selling my house in San Francisco! From the moment we met I knew your knowledge and understanding of the San Francisco Real estate market was superior to many of your colleagues. The home was in the family for nearly sixty years and there were a lot of memories connected to the property. Your "hands-on" and very direct approach made this process very smooth and seamless.
In the current economic climate we received a legitimate offer while the home was on the market only a few weeks. I believe this was largely due to your marketing skills and understanding of how to sell real estate in San Francisco. The original portfolio that you presented was exactly in line to the rest of your marketing tools when we went to market. You delivered just as you said you would while presenting your services: high quality print, full color, multiple websites, etc. Once again I believe this had the major impact in the sale of the home. Your honesty is also a testament to your approach. You didn't just tell me what you thought I wanted to hear, you gave me direct and straightforward advice. Each time I listened to your approach it proved to be right.
Your constant communication was also very much appreciated. You were always available, and if I left a message on your voice mail you always responded promptly. Once again thank you for everything and I would not hesitate to refer your services for anyone who is thinking of listing their San Francisco property.
It is still hard to believe that we have moved out of our home and now living in the East Bay. A big thanks to you and your efforts that this move happened at all. As 154 Newman Street in San Francisco was our first home, selling it was very difficult for us. You helped us and assisted us through the whole process from planning to finish. We observed perfection at every step:
-The initial meeting, when you explained your marketing plan, schedule for open houses, inspections, advertising. It all happened exactly as planned.
-Excellent recommendation on contractors who have done a great job painting out home and refinishing the hard wood floors.
-Beautiful brochures, pictures and virtual tour on your website. After seeing our staged home we wavered a little bit of wanting to sell it at all.
-Attention to every detail to meet our moving schedule and coordinating our needs with our buyer?s needs to achieve a perfect match.
-And of course being always available to answer questions and respond to our needs.
This is not our last move, but if there is a chance to work with you again we would like to do just that. We want you to know how much we have appreciated all the very fine services you provided for us to make this difficult process look easy.
Candice Mei
"We went through an extremely rigorous interviewing process to find the right agent. And that is when we met you. You impressed us immediately with the way you handled our questions and we could tell that you were very knowledgeable and detail oriented.
Before our property was re-listed, you made some suggestions on how to improve the overall appeal. Things were pointed out that we never thought about such as painting the front entry gate and having the trees in the backyard trimmed in order to allow more light to flood into the house.
You were very thorough during the entire process and had a strong attention detail. You always had time to answer all our questions and made us feel like we were your most important clients. I felt like I had an amazing agent, if not the best agent in San Francisco. You were always helpful and went above and beyond to make the transaction as smooth as possible. You helped identify which buyers were serious and made sure that the offers that were considered were solid and clean.
Selling a house in a tough market can be extremely intense but you made it as stress free as possible. You exceeded all expectations and sold our house." back to top
Nelly Ruiz
"McGuire Real Estate 5/1/2009
San Francisco, CA 94114
Dear Jeff Salgado,
I just wanted to thank you so much or all the hard work you did selling both of my father's properties.
After interviewing many realtors, my family decided to choose you for the job. This was the best decision we ever made. Since the day I met you, I felt that you were the one that was going to do a great job selling the properties for our family. You really made a great impression at our family interviews. They all really felt comfortable with you and felt that you would be trustworthy. You answered all their questions accurately and were honest with your answers.
With my family being such a big group, you managed to handle the meeting calmly and gave everyone the information they were concerned with. You managed to win them over.
After the first open house, we had offers on both properties, the houses sold in a week. My family was amazed that you sold the houses that fast. I still am I shock! From the day I met you, I knew you were going to do a great job! You are one of the most knowledgeable agents I?ve met. You were always prompt on answering my phone calls. I knew if I had important questions I could call you at any time and you would be there for me. You are very thorough and detailed oriented. You made everything run smoothly and in a timely manner. I felt you gave our family special attention, and we all thank you for all the hard work you have done for us. You managed to make it stress free for all of us. You made us feel that we were your priority clients.
I will definitely refer my friends or anyone I know that is going to sell their property to you. If I plan to move in the future, you will be the one I will call to list my house.
Sincerely,
Nelly Ruiz
467-471 Banks Street
San Francisco, CA 94110" back to top
The Lin Family
"July 18, 2008
Prior to Jeff Salgado, we used another agent and the results fall onto opposite ends of the spectrum. After three months with no offers, we decided to take our property off the market and hire Jeff as an agent. That was the best decision we made in the entire process. His expertise in San Francisco real estate, in addition to his impeccable work ethic and attention to details are what sold our condo and bought us our new home.
When Jeff took us on as clients, he encountered the unfortunate obstacle that another owner in our building had just put her condo on sale and only hers was a short sale. Jeff had to compete with a property of the exact layouts as ours and at a lower price. His marketing strategies, from pricing to advertisement location, were flawless. Even with stiff competition, we received a bona fide offer shortly after the condo went on the market.
Jeff is extraordinarily responsive to is clients' questions and concerns. There was a not a single call or e-mail that he didn't respond to, even if it was in the evening or weekends. He held meetings at our convenience, which meant he conducted the majority of them at 7pm or later. He even offered a potential buyer a private showing in the evening in order to close the deal. He is meticulous with the details and so because we knew Jeff was taking care of things, we never had to worry about the task being completed up to our standard. All his contacts, were discovered, from his insurance agent to the escrow officer share these traits.
In addition to his impeccable work ethic, one quality we greatly appreciated was Jeff's honestly. This was clear from our first meeting with him when he had not even known him for more than 30 minutes. He always let us know his opinion for the best course of action (e.g., staging, pricing) and every time we listened to his suggestion, we were successful. Because he was willing to give his uncensored opinion, we knew that he was working for us and only us. Other agents, such as the one we first hired, told us exactly what we wanted to hear in the end, their comments do not yield the results we desired nor did we feel that they were advocating for our best interests.
Jeff did such an extraordinary job selling our property that within a week of signing the listing agreement, we asked Jeff to help us purchase a new home. His sensitivity to our needs, sometimes without even us mentioning them, as well as business savvy led us to our ideal home. We will close escrow on the property that we adore today with a price that allows us to create a dream home and pursue other dreams such as traveling.
Jeff held our hand through the entire buying and selling process, which helped us to relieve some of the stress inherent to the business. We have no hesitation in recommending Jeff Salgado (and his McGuire team) for your real estate needs. In my mom?s words, ?If Jeff can?t get it done, then no one can.? Please feel free to contact us should you need additional informationl.
Thank you for your professional approach in regards to selling our San Francisco property! After trying unsuccessfully to sell our home with another agent we decided to meet with you and hear your ideas and strategy. During our first meeting with you we knew we were talking to the right agent for selling our property. You were very direct and clear with what needed to be done in order to achieve the highest dollar amount in a timely fashion. It was a completely different approach than our first attempt to sell our home.
Your marketing, sales strategy, and home preparation advice was 100% correct. Also, your access to painters, contractors/handymen, gardeners, house cleaners, color consultants and stagers was convenient and essential. Your sensitivity to our budget was appreciative and we were amazed how our home was transformed. We understood that you were not interested in just telling us to spend money, and we also understood that you had a real plan to prepare our home for market.
Due to your constant communication from the first open house, accepting offers, and the escrow process, we always felt like we knew exactly what was going on. Any questions we had were answered clearly and in a timely fashion. Once again thank you for your help and we would feel confident referring your services to anyone who is thinking of selling their San Francisco property!
Thank you for all your hard work with the sale of my Bernal Heights property (726 Ellsworth Street). The sale of this property was problematic from the very beginning until the end of the transaction, and I do believe if it were not for your professionalism, experience, tenacity, and professional relationships this transaction would have never closed. At every obstacle your advice was sound, clear and accurate. From the removal of my tenant, to the removals of the violations from the city of San Francisco, and finally by having the San Francisco Department of Building Inspection clear the violation for an illegal unit from the property, you constantly were accessible and willing to do what it took to close this transaction.
The first obstacle was a problem tenant that the help of your legal connections was removed in less than 30 days. The second was the problem tenant calling SF building inspection and claiming that the water heater (that his friend installed) was not done to code, and therefore resulted in a violation from the city. The third was the city tagging the property with a violation for an illegal unit downstairs (vacant). The fourth was a day before the closing somebody (most likely the tenant) changed the locks on the building.
Each and every one of these problems was handled by Jeff while I was out of the area in my personal residence in Reno Nevada. The first was handled by Jeff's legal contacts. The second and third were handled by Jeff's contractors who were extremely knowledgeable about dealing with building inspection. The fourth was a last minute phone call to Jeff's locksmith to open the building. At times it seemed impossible that this property would ever close, especially in a down market.
Once again thank you for all your effort and dedication. In a profession where there are a lot of empty promises, and even more excuses, you provided nothing, but results and straight talk. I wish you the best for the future and would gladly recommend your services to anyone in the need of a true real estate professional.
Thank you very much for all your hard work and advice! I can see why your group is the best in the Glen Park area. I have been very crunched for the last few weeks at work, and I can't imagine how this would have gone had you not been handling all the legwork for us. When things settle down, I shall be sending a more detailed reference letter you can use for your files and marketing. And feel free to use me as a reference to potential customers; I certainly would unhesitatingly recommend you.
I'm happy to have the house sale done, but it is a little sad since its where our family has lived for over 60 years! But I hope the next family living there is as fortunate as ours has been, and will have as many great memories as we all have had!
Now that everything is final, I wanted to take a minute and thank you for all you did for me to sell and close on my property. Not only did you give me excellent advice, you marketed the property extremely well and sold it within two weeks. I especially appreciated the support and checking in constantly as my other financing became so arduous. I always felt you were looking out for my best interest and that is rare in your profession. I have had many real estate transactions over the year and can honestly say this one was handled with more professionalism and support than any I have had. Wishing you the best of luck and know that I will highly recommend your services to others.
Thanks again for all your assistance.
Steve & Geri Kinstler
"Area Director
San Francisco Market
Re: Property Listing and Sale 1907 Page Street
May 2008
To whom it may concern;
For us, the process of selling our home was a complicated and emotional experience. We had owned the house for some time, we had the memories.. the projects, the firsts (the first time the dog fetched his ball running down that long hallway), the milestones (when we finally paid off that pesky second mortgage for a down payment that got us into the home in the first place). There were the quirks, the 100 year-old Victorian floor that had a raised board we tripped over a dozen times before the muscle memory got the hang of its location, the handle on the kitchen cabinet we kept meaning to straighten, the shower that seemed to only have good water pressure on days beginning with a "T".
But there comes a times when something else catches your eye or a job relocation forces you into what can me the most frustrating of times, selling your home. And when this time came for us, we needed someone with patience, quiet confidence and the resources to help make the process less stressful.
In August of 2006, my wife and I listed our home just at the time that challenging headlines were beginning to define the Bay Area real estate market. Our agent at the time assured us that the post Labor Day market would be the best time to launch our home into the MLS world of multiple bids and quick sales. For three torturous weeks, my wife and I cleaned, moved, banished and staged our belongings according to our agent's directives. Our first open house was the Sunday after Labor Day. We had 50-60 visitors, but no offers. The next weekend, we had 40 visitors. But no offers. After the third weekend, with the agent losing confidence in earlier pronouncements on price and time, my and I began to hear the early rumbling of "price reduction" and "extending the listing". We pulled the house off the market vowing to never go through the experience again.
Four months later, a real estate agent, Jeff Salgado, knocked on our door. No junk mailers, no computer spam, no dinnertime phone calls. . . personal knock on the door. Having stewed for months over the previous experience, I let him know what I thought about real estate agents, the cumbersome sale process and the false promises that seemed to form the foundation of his industry. He listened. And then he listened some more. At the end of my rant, he politely asked if he could send me relevant market information as it become available. He also offered to provide resources for a few projects that I had outlined as reasons for staying put.
In August 2007, I called Jeff to see if he had a good painter to help finish off one of those projects. Fully expecting a delay or rejection? I had yet to respond positively market material? I instead found a willing, polite and punctual (how often does that happen in the Bay Area?) contractor waiting at my door the next morning as promised. The work was superior and the price was fair market.
Through the fall of 2007, I continued to receive information from Jeff on the markets, data that seemed to contradict what I was reading in the papers. I also received an advisory and supporting statistics (and graphs!) indicated that Februar's the deepest, darkest, rainiest, part of the winter ? was one of the best times to sell a home in San Francisco. With projects completed, the finishing touches to a house that we'd worked 10 years to shape into our vision of a home, my wife and I had no intention of selling.
But in January of 2008, changes in our lives dictated that my wife and I needed to place our home on the market. We contacted Jeff and found that he was still quietly confident . . . in spite of new rounds of headlines about falling prices, skeptical and retreating hordes of buyers and recession. We agreed to list our home. And within a few days, a flood of landscapers and handy men prepared our home for the big day. The agent and his team of resources deftly guided us through the maze of paperwork.
And three days after our first showing, our home sold for 11% over our asking price.
We could not have asked for a more professional, personal and enjoyable experience than the business relationship we had with your representatives, Jeff Salgado and Howard Reinstein.
Please have prospective clients contact us any time." back to top
Dr. James Lee
"June 13, 2006
Dear Fellow Client:
We are pleased to recommend Jeff Salgado for all your real estate needs. We became acquainted with Jeff as a recently married couple looking to move from renting a flat to becoming property owners in the sophisticated San Francisco market. We met Jeff at an open house of client of his in the summer of 2005. For the next six months we were in regular contact with him in our search for a property. Throughout this time Jeff demonstrated sound knowledge of real estate, availability, intelligence, thoroughness, professionalism, persistence and punctuality. As importantly he demonstrated excellent listening skills and had a talent for drawing out our desires and goals when looking at property. When it was time to write offers he was clear in explaining terms in contracts and the timelines to be followed. The same clarity followed when dealing with counteroffers, rejections and lastly acceptance. Although we have not seen Jeff on the selling side, his behavior demonstrates respect for all parties involved. Evidence of this are his contacts with other realtors, home inspectors, mortgage lenders, title officers, and contractors, among others. We sense genuine, mutual personal respect between Jeff and his contacts. There is a genuine desire to be of service and not just "close the deal". We would be glad to use Jeff's services in the future and hope you will have the same great experience.
