Preliminary Indications of Market Direction
In recent months, there have been multiple reports in local media about Big Drops in
San Francisco Home Prices!
But, umm, we are not seeing it, neither on the ground
in the hurly burly of buyers and sellers making deals, nor in the year-over-year
quarterly statistics of supply and demand. News articles often make a big deal regarding
the median sales price in a single month, but monthly data is often gravely deficient as
an indicator, fluctuating up and down without much meaningfulness due to a number of
factors. January and February are particularly bad months to draw conclusions from: The
lowest sales volumes of the year, reflecting deals negotiated during the
December-January market doldrums, with weather issues sometimes thrown in besides (for
instance, in early 2017). Last but not least, the media often mixes property types to
come up with a single median sales price, and that is generally not a good idea either.
This chart above illustrates San Francisco quarterly median sales price movements since
2012, which, as one can see, is also prone to significant fluctuation. In Q1 2017, the
median house price basically plateaued year over year, while the median condo price
actually increased from Q1 2016. (Historically, it is not unusual for Q1 median prices
to drop from Q4 due to seasonal reasons, mainly the characteristic big slowdown of
luxury home sales in mid-winter.) Q1 is the quarter of the year with the least number of
closed sales, so too much should not be made of its data, but we have summarized annual
Q1 dynamics for the past 4 years in the 2 charts below. For context, remember that 2014
and 2015 were particularly feverish markets. A much better assessment of the direction
of the 2017 market will be possible after Q2 data is in: March through June is usually
the most active selling season of the year.
Year-over-Year Comparisons of Q1 Statistics
Chart 1: San Francisco House Market Overview
Chart 2: San Francisco Condo Market Overview
Annual Median House Sales Price Trends:
5 Selected San Francisco Neighborhoods, since 2004
Generally speaking, in higher priced areas, median house prices have been plateauing or
dropping a little, while the more affordable neighborhoods have continued to appreciate:
This is a relatively common dynamic around the Bay Area.
The only way to assess value or appreciation for a particular home is by performing a
comparative market analysis tailored to its specific location, condition and
circumstances. Of all the neighborhoods graphed above, the Marina has by far the fewest
house sales and the widest range of individual home sales prices, so it is most
susceptible to median price fluctuations caused by other factors besides changes in
value – for example, a substantial change in the listings available to purchase in a
given year. We do not believe that the same Marina house selling in 2015 would have sold
for 15% less in 2016: something less, perhaps; 15% less, very unlikely. This is a good
illustration of the dangers of making too much of median sales price changes.
If you would like median home price trends for another San Francisco neighborhood,
please let us know.
Average Sales Price to Original List Price Percentage
By Month: House, Condo, Co-op, TIC & 2-4 Unit Building Sales
As seen in this chart, overbidding typically heats up as the market moves into spring.
So far, this year has been no exception, though the overbidding percentages are somewhat
lower than in recent years.
Annual Market Trends
For clarity and meaningfulness, we much prefer annual
trend analyses, with their
much bigger data sets, and have recently completed a comprehensive review of virtually
every statistic we could think of on that basis. Doing so allows us to stand back to see
the broader view of what is happening in the market, instead of getting obsessed by what
happens to be in front of our shoe. Looking at annual trends, virtually all the market
statistics illustrate the same general conclusion: The market became progressively
stronger coming out of the 2009-2011 housing recession; the frenzy peaked in 2015; and
the market cooled a bit in 2016, condos more so than houses. This is a generalization of
the macro-trend: Different market segments have been going in somewhat different
directions and speeds in the city and around the Bay Area in the past year or so.
Below are a few of the many analyses. The full review is here: Long-Term Annual Trends in San Francisco Real Estate
First 2 charts: The hotter the market, the greater the percentage of listings that sell
quickly, and the more ferocious the competitive bidding on those listings.
Even with some cooling, the overbidding on appealing new listings has remained quite
dramatic: Our current percentages over asking would stun anyone from almost any other
market in the country. (However, underpricing has also become a more common strategy
here than in other markets.)
Annual Trends Chart 3: As a market begins to cool, the number of listings that expire or
are withdrawn without selling increases. This is typically due to increasing supply,
softening demand, sellers looking for more money than buyers are willing to pay, or all
Annual Trends Charts 4 & 5: As new condos and new rental apartments came on the market
in greater numbers in the past year, it cooled those two market segments, much more so
than the house segment, of which hardly any are built new in the city anymore. (The more
affordable house market in the city has remained remarkably hot.) The rental market was
affected most as more new rental units came on market than at any time since WWII:
Though SF still has the highest rents in the country, they have dropped from their peak
Chart 6: To a large degree due to big changes in tenant eviction and condo conversion
laws, the TIC market has gone through a large decline in sales volume. It is also true
that after decades of turning multi-unit buildings into condos and TICs, the supply of
such properties available to do so has declined. Generally speaking, TIC median sales
prices plateaued from 2015 to 2016 at about 14% below the median condo price.
San Francisco Luxury Home Market
Three sample charts from our big report on the high-priced home segment. Generally
speaking, the luxury market has cooled more than the more affordable segments, and the
luxury condo market has cooled more than the luxury house market. This is mostly due to
the recent surge of new-construction luxury condos onto the market in the city.
The first two charts below are snapshots of either the house or condo segment of the
luxury market in two of our major districts.
This next chart illustrates one of the bigger changes in SF high-end home markets. Many
more listings, resale luxury condos in particular, are expiring or being withdrawn from
the market without selling.
Our full report is here: Luxury Home Market of San Francisco
Constantly shifting economic and political factors continue to affect rates: Mortgage
interest rates are significantly up since the election, fluctuating up and down since
the year began, but still far below historical norms. This is a factor everyone is
watching carefully because of its potential impact on affordability, already a big issue
in the Bay Area.
Apartment Building (Multi-Unit Residential) Sales
We have also released our quarterly report on the multi-unit residential property
markets of San Francisco, Marin and Alameda Counties: Bay Area Apartment Building Market
. Below is one of its
All our reports can be found on our redesigned website: Paragon Market
Using, Understanding and Evaluating Real Estate
If you will forgive a little celebrating on our part: In the last two quarters, Paragon
sold more San Francisco residential and multi-unit residential real estate than any
other brokerage (as reported to MLS, per Broker Metrics), even though we have far fewer
agents than many of our competitors.
If you have any questions or comments regarding this report, or if assistance can be
provided in any other way, please call or email.
It is impossible to know how median and average value statistics apply to any particular
home without a specific comparative market analysis, which we are happy to provide upon
© 2017 Paragon Real Estate Group
These analyses were made in good faith with data from sources deemed reliable, but may
contain errors and are subject to revision. It is not our intent to convince you of a
particular position, but to attempt to provide straightforward data and analysis, so you
can make your own informed decisions. Median and average statistics are enormous
generalities: There are hundreds of different markets in San Francisco and the Bay Area,
each with its own unique dynamics. Median prices and average dollar per square foot
values can be and often are affected by other factors besides changes in fair market
value. Longer term trends are much more meaningful than short-term.